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Wyler

Wyler is a Swiss watch manufacturer. Over a century ago, watchmaker Paul Wyler embarked upon a quest to design watches that were optimised for the rigours of everyday use. After 10 years in operation, the Wyler watch company joined forces with Milanese entrepreneur Innocente Binda to market its products. Wyler presented its first 16 and 19-line precision movements to the public in 1923. The particularity of these was the Incaflex balance wheel, which was legendary at the time. In 1934, Wyler was the official watch of Italy's World Cup winning team. In 1937 the company caused a stir by launching a water-resistant watch that was not fitted with the conventional soft gaskets. Wyler gained worldwide notoriety with a spectacular marketing stunt in 1956, when two watches were dropped from the top of the Eiffel Tower and continued to function after the fall. In 1960 manual and self-winding models from the Incaflex range became the official railway watch of the Santa Fe Railroad. In 1972, the Wyler Watch Corp. New York became a distributor for EternaThe brand was reborn as Wyler Genève at Baselworld 2006.At Baselworld 2007, the Wyler Genève Chronograph and tourbillons were presented, and in autumn 2007 the Wyler-Zagato watch was launched in conjunction with the Italian Atelier Zagato.

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